Enter new markets with a leader who has already been there
Engate gives manufacturers senior go-to-market leadership across Latin America and international markets — on a flexible, fractional basis.
Track record/
Growth strategy
Illustrative results from past roles. Every market and engagement is different, and outcomes depend on many factors.
You have a great product. What you're missing is the market.
Expansion is expensive to guess at
A senior VP of international sales costs a salary, equity, and a year to ramp — before you know if the market works. Engate carries the expertise without the fixed overhead.
New regions take time to get right
LATAM and international channels run on relationships, trust, and local nuance. We bring an established network and a proven playbook to help you get there faster.
Distributors need managing, not just signing
Most expansions stall after the first deals. We build durable dealer networks and forecasting discipline that keep growth compounding.
Senior commercial leadership, delivered as a service.
Market entry & go-to-market strategy
Country prioritization, positioning, pricing, and a launch plan built for the realities of each region — from first customer to a repeatable motion.
Channel & distributor development
Recruit, onboard, and manage the right partners. We've grown dealer networks 400% and cut onboarding time by 25% through cleaner commercial processes.
Strategic accounts & complex negotiations
Government programs, OEMs, integrators, and multi-year industrial deals — negotiated at the executive level, structured to close and to last.
Three decades of building international markets — now on your team.
Roberto has led commercial growth across 20+ countries, holding senior roles at multinational companies spanning industrial, defense, aerospace, and public-safety markets. He knows how to identify and build the right partnerships to open and scale a new market.
As a regional sales leader, he grew revenue fivefold, expanded the dealer network by 400%, and delivered consecutive years of double-digit growth. Engate is how that experience now works for manufacturers who need it part-time.
Executive firepower, without the full-time price tag.
Full-time international VP
- — Six-figure salary, bonus & equity, locked in for years
- — 6–12 months to hire, longer to prove fit
- — Fixed cost whether the market performs or not
- — Network you hope they have
Engate, fractional
- + A scoped monthly engagement — scale up or down
- + Contributing in weeks, not quarters
- + Cost tied to the work, not a headcount line
- + Knows how to build the right partnerships to win a market
A phased path, from diagnostic to consolidation.
A starting framework, not a fixed template. The phases below outline how a typical engagement unfolds — scope, sequence, and timing are adapted to each market, mandate, and business on a case-by-case basis.
Set the direction before the work begins. We define what winning looks like — the markets to enter, the position to hold, and the measurable targets that everything else is built to reach.
- — Clear, quantified goals tied to revenue and market share
- — Priority markets and segments, ranked by opportunity
- — The value proposition that sets you apart locally
- — Success metrics agreed up front, reviewed throughout
A focused opening study — typically a few months, scaled to the market's complexity — to replace assumptions with evidence. We map the landscape, pressure-test the fit, and surface the risks before any commitment is scaled.
- — Market, competitor, and channel assessment
- — Product-market and regulatory fit review
- — Early pipeline and partnership signals
- — A prioritized roadmap for the phases ahead
Build the base the rest of the plan stands on. This early phase establishes presence, gathers the intelligence to steer, and secures the first proof points in-market.
- — Legal, operational, and commercial groundwork
- — First customers, references, and case studies
- — Market intelligence systems and reporting cadence
- — Initial channel and partner relationships
Turn a foothold into momentum. This phase widens the footprint and deepens the offer — adding services that make the proposition harder to leave and easier to grow.
- — Geographic and segment expansion
- — Locally tailored, value-added services
- — Scaled channel and distributor network
- — Stronger unit economics and retention
Lock in the gains and make growth repeatable. This later phase converts early wins into a durable, self-sustaining operation with predictable performance.
- — Operational maturity and process discipline
- — Predictable, recurring revenue base
- — Optimized margins and cost structure
- — A market position that compounds
What the plan requires to succeed. We lay out the people, budget, and tools each phase depends on — so investment is deliberate and tied to outcomes.
- — Team, roles, and leadership coverage
- — Budget phased against milestones
- — Systems, tooling, and partners
- — Clear ownership and accountability
A grounded projection across the planning horizon. Scenarios are modeled conservatively, with the assumptions and levers behind each number made explicit.
- — Revenue and growth projections by year
- — Base, upside, and downside scenarios
- — Key assumptions and sensitivities
- — Milestones that trigger course-correction
Where to focus first, and why. We identify the industries and buyer profiles most likely to convert — and sequence them so early wins fund the next wave.
- — High-fit verticals ranked by potential
- — Buyer profiles and decision dynamics
- — Entry sequence and go-to-market angle
- — Segment-specific messaging and proof
From plan to motion. We close with the immediate actions, owners, and timeline needed to start — turning the strategy into work already underway.
- — Immediate priorities for the first 30 days
- — Owners and decision points
- — Timeline and first checkpoints
- — How we kick off together
Let's map your next market
A 30-minute consultation to pressure-test your international expansion — where the opportunity is, and where the risks hide.
Book a consultation